Top 10 eye tracking companies on the market today
Eye tracking is the process of observing and measuring eye movement. It helps us pinpoint where a person is looking in order to improve user experiences and gather useful business insights.
Eye tracking technology is used for various applications — from marketing and research to automotive and assistive technologies.
Common eye tracking applications
In marketing and research, eye tracking helps detect what grabs people’s attention and how long they tend to look at something. This helps understand their preferences and behavior, which is crucial for creating better products, advertisements, websites, and more.
Eye tracking is also increasingly used in the automotive industry. It’s an important component of driver monitoring systems that helps make driving safer by tracking driver’s attentiveness.
Eye tracking has also been introduced to human-machine interaction. It can, for example, be used to control a computer, which is vital for people who are unable to speak or use their hands. It can also improve interactions between humans and AI such as social robots.
Eye tracking has also found its way to gaming, usability research, health applications, and more.
As the demand for eye tracking keeps growing, so does the number of companies developing this technology. Some technology providers offer ready-made solutions for specific use cases, while some license software suitable for a wide variety of applications.
Top 10 face tracking companies
Tobii Pro
Tobii Pro is the division of Tobii Group that provides a range of eye tracking based research solutions.
They produce screen-based eye trackers, and eye tracking units with glasses and VR headsets with embedded eye tracking. The company primarily focuses on three specific areas: scientific research, marketing and user research, and industry and human performance.
Visage Technologies
Visage Technologies is a trusted provider of face tracking, analysis and recognition technology with almost two decades of experience in the field.
Besides eye and eye-gaze tracking, the company also offers head tracking, emotion recognition, age estimation, face verification, and more. Their technology has been used for various applications — from automotive and research to marketing and entertainment.
🔹 A live demo is available on their website.
Smart Eye
Smart Eye was founded in 1999, and now offers both eye tracking and head tracking units. Their offer ranges from small, mobile solutions to full-scale eye tracking systems that can be tuned to each customer’s specifications. Smart Eye primarily focuses on automotive solutions and research instruments.
EyeGaze
Eyegaze (formerly LC Technologies) was founded in 1986, with the goal of creating an unobtrusive human-computer interface. Their eye tracking technology has been implemented in research, virtual worlds, hospitals, gaming, and other industries.
Gazepoint
Canada-based company Gazepoint has been developing eye trackers for more than a decade. Gazepoint provides high-performance, affordable solutions for eye tracking, biometric research and neuromarketing.
EyeTech
Founded in 1996, EyeTech primarily focuses on health AI applications such as patient screening, medical management, progress monitoring, predisposition testing, and more. The company offers eye tracking for research and as an assistive technology.
eye square
eye square is one of the world’s leading providers of implicit and in context market research technologies. Founded in 1999, the company pioneered the use of eye tracking for user and market research. Their technologies are used to measure experience, consumer behavior, advertising impact, neuromarketing and other market research topics.
SR Research
SR Research manufactures and distributes high-speed, video-based eye tracking equipment. The company has in-house expertise in all aspects of eye-tracking technology — hardware development, manufacturing, and software development.
Pupil Labs
Pupil Labs was founded in 2014 around an open source eye tracking platform used by a global community of researchers. The company focuses on design and aesthetics, which is reflected in their newest product — the Pupil Invisible — the first eye tracking device that looks and feels like ordinary glasses.
Eyeware
Eyeware is a Swiss computer vision company that develops 3D eye tracking software. The company’s software development kit can be licensed to be integrated with any device that has a 3D camera.
Choosing your eye tracking technology provider
When looking for a reliable eye tacking technology provider, you shoud start by analyzing your specific use case.
What are you trying to achieve? Who is your target audience? Which platforms are you planning to use? How accurate does the tracker need to be?
By answering these and similar questions, you’ll be able to narrow down this list of eye tracking technology providers.
For example, if you want to build a custom solution on the platform of your choice, get in touch with Visage Technologies. On the other hand, if you want an out-of-the-box product for market research, you can consider eye square. And so on.
Due to the growing number of face technology providers on the market, it might take you a bit longer to do your research, but you’re more likely to find just the right match for your project. Good luck!
